Today, thermal paper printing goes beyond its purpose of a receipt. It serves as an effective advertising and promotion medium for businesses. A medium to communicate products/services information and boost brand/name recognition to the public/consumers.
Realising the importance for businesses to stand out from the competition, Megawaygroup introduces Tinted / Coloured Thermal Paper to distinguish yourself and make your business stand out from your competitors.
CHARACTERISTICS
- Colourful and attractive
- More than 100 colours to choose from
- Glossy look also available
BENEFITS TO END-USERS
- Able to differentiate different outlets, months, departments, territories, period (promotion/non-promotion)
- Creates a unique identity
- Increase awareness on promotions more effectively
- To project a premium image and boost brand name recognition
- Unique identification can prevent internal pilferage – stock loss
- A form of control and monitoring system to ensure retailers and / or franchisees use approved thermal receipt rolls
BENEFITS TO DEALERS
- Offer more choices for end users to choose – Dealers can now include Tinted / Coloured thermal paper roll as part of their product range, thus providing more options for end users to choose from
- Opportunity to increase revenue and profit – Ideal recommendation for end-users, who do not mind paying extra for something attractive and effective in differentiating themselves from others, thus allowing dealers to sell at higher profit margins
- Avoid losing potential end users – Better option for end-users who want exclusive and unique identity for their thermal rolls and minimize the possibility of losing sales to competitors
- Unique Selling Proposition – Unique features allow dealers to compete more effectively through product differentiation and make end-users purchase from them rather than from competitors
- Opportunity for repeat sales – Once the end-users are convinced and agree to use Tinted / Coloured thermal paper rolls, the chances of them to changing supplier is low due to effort and time spent in developing, checking and approving of colour
- Contract sale – Due to MOQ, most end users are tied to a contract for a period of time